Hardware companies how to use "micro-innovation" t
The so-called micro-innovation, is the hardware business in accordance with the established strategy and brand direction and hardware development, on the basis of the original product, by focusing on a particular upgrade needs of consumers, product features, positioning, packaging, channels, services, etc. done by a tiny single-point breakthrough. Thus needs to provide more hardware products, and gradually seize more consumer groups and sales.
Hardware companies how to use "micro-innovation" to create new products?
A truly capture consumer products, not necessarily subversive, it may not even be perfect, but as long as consumers can move the hearts of the most important "point", put a "point" to solve, it enough for the hardware companies to enhance the value of several hundred million of hardware. For micro-innovation is concerned, it is crucial to help light up the minds of consumers that the product a little. Therefore, the micro-innovation is definitely not just for a successful product of the "icing on the cake", more importantly, bring micro innovation tend to give a more effective product upgrade, which is the charm of micro-innovation place.
How to micro-innovation?
I believe many people do not forget, in 2011, has been spread so far, "Wong Lo Kat JDB and brands of the dispute", and now there are a lot of people concerned about the "Wahaha" and "Tyurin," the war of words. Whether JDB, Wong Lo Kat or Wahaha and its essence is actually Tyurin Hardware dispute, which is sufficient to remind us of is that the hardware business would survive in such a fiercely competitive hardware environment.
Whether or herbal tea kvass red cans are changing the fate of the strategic new hardware business, is a revolutionary innovation in the original field to try and get the hardware success. But need to think about is, is it the only way to success revolutionary innovation strategy for new products?, In our opinion, not necessarily the case, it is necessary to overturn product innovation and ground-breaking understanding deviation has made a lot of hardware companies took a detour, because not Any hardware companies have such strength and opportunities. The emergence of micro-innovation will provide a hardware business strategy to create new ideas new products.
Micro Innovation is the key, "micro", "micro" represents a small, flexible, resilient, sustainable change, random hair want. For a product, any part of it can drive micro-innovation influential, from upstream to downstream supply chain, including branding, packaging, marketing From EMKT.com.cn mode all levels.
So, just contact innovative hardware micro enterprises, exactly how to use these micro-innovation strategy to create new weapons and new it?
1, product type micro-innovation, strengthen product value
How to enhance the value of the product itself?
The answer often comes from the product itself, may simply depend on an obscure word or a selling point. Lactic acid beverage industry, for example. As we all know, the first to open a small foreigners PET packaging fruit milk drinks precedent, but when it comes to who is the hottest? Non-nutritious fast lane perfectly. In 2005, has always been good at follow-up popular products Wahaha launched a similar strong brand fruit milk nutrition Xiaoyangren fast lane, surging rapidly catching up Xiaoyangren become a strong acid metal products.
It is worth pondering the success of nutrition from the fast lane just follow?
Not. Nutrition Express is not a simple product to follow, but "micro-innovation," the birth of a successful new strategy.
First, functional selling micro-innovation. Nutrition Express in the "milk + fruit" mixed acid product trends, creating a "milk + fruit + nutrients," the new mixed nutritional drinks and use the "great fusion product" features, successfully extracted "15 kinds of nutrients, step place, "the selling point. In recent years, selling nutritional products are also fast lane "15 kinds of nutrients step" on the basis of a gradual upgrade, lock "breakfast nutrition drink" product positioning, launch "breakfast drink a bottle, the spirit of a morning," the upgraded version Product selling point.
Second, tastes micro innovation. Since the launch in 2005, Nutrition Express on the product tastes are constantly upgrading, trotted out the "juice + yogurt +18 nutrients" series and nutritional well-being brokered Express (juice + yogurt + probiotic fermented) series ......
In addition Wahaha Nutritional Express, the Orion is also the product of potato like micro-innovation successes. "Non-fried", "baking" as a new selling point, stressing that "non-fried sharpen the United States", the main health both beautiful and cleverly captures the consumer choice potato chips worries.
Both the fast lane or potato like nutrition, industry innovation and self-micro-micro innovative approach, not only to the success of the product of effective upgrades to meet the needs of consumers expect, but also the success of the rival and surpass difficult to follow set obstacles.